Modeling Techniques

Modeling Techniques

Main data mining puposes are prediction, clustering, and association.

    • Most commonly used algorithms for predictive modeling methods are decision trees, neural networks, and statistical models.
    • Clustering models focus on identifying groups of similar records. Records in the same cluster have similar attributes, while the distance between groups are high and the similarity is low.
    • Association rules are useful to create easily interpretable rules to reach particular conclusions (such as the purchase of a particular product).