In the number of industries the service providers have a large amount of data describing the consumption and the behavior of their customers. This data allows applying special analytical methods different from traditional market research.
The use of information in the data assets of a company can extraordinarily enhance the efficiency of customer service, sales, product development and marketing. To leverage of the data asset service provider should have such competencies to handle and analyze large amount of data.
Microsegment Consulting Partners Zrt.,
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